Download Analytics in Smart Tourism Design: Concepts and Methods by Zheng Xiang,Daniel R. Fesenmaier PDF

By Zheng Xiang,Daniel R. Fesenmaier

This ebook provides leading edge examine at the improvement of analytics in trip and tourism. It introduces new conceptual frameworks and size instruments, in addition to purposes and case reviews for vacation spot advertising and administration. it truly is divided into 5 elements: half one on shuttle call for analytics specializes in conceptualizing and imposing go back and forth call for modeling utilizing tremendous information. It illustrates new how you can determine, generate and make the most of huge amounts of information in tourism call for forecasting and modeling. half makes a speciality of analytics in shuttle and lifestyle, offering contemporary advancements in wearable desktops and physiological size units, and the results for our knowing of on-the-go tourists and tourism layout. half 3 embraces tourism geoanalytics, correlating social media and geo-based info with tourism data. half 4 discusses web-based and social media analytics and offers the most recent advancements in using user-generated content material on the web to appreciate a few managerial difficulties. the ultimate half is a suite of case reports utilizing web-based and social media analytics, with examples from the Sochi Olympics on Twitter, leveraging on-line studies within the resort undefined, and comparing vacation spot communications and industry intelligence with on-line inn studies. The chapters during this part jointly describe a number various techniques to realizing industry dynamics in tourism and hospitality.

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